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We have all been there, scrolling the endless sea of cables on amazon looking for just the right one for your needs, be that a home theatre setup or just an every day cable for a work machine. And I bet you have looking at the sheer price differences ranging from a few pounds all the way upto hundreds of pounds. but what exactly is the difference? how much better are these cables and what should I be looking for when searching? well you have come to the right place as I break down some of the myths, marketing terms and blatant lies companies are using to get your hard-earned cash.