Sonos has taken a significant step into the commercial sector with the introduction of Sonos Pro, a software as a service (SaaS) offering tailored to deliver high-quality sound across multiple business locations. This new product category for the company allows businesses to enhance their in-store atmosphere and customer engagement by providing a seamless audio experience. The subscription-based service, currently available in the United States, with additional markets to follow, includes a simple dashboard for remote system management, commercially-licensed music, personalized support, and more. Sonos Pro integrates with a business’s existing Sonos hardware to create an immersive audio experience in any space.
As consumers return to brick-and-mortar establishments, retail stores and restaurants are increasingly focusing on sensory in-store experiences, including music, visuals, and scents, to build emotional connections with customers. Sonos CEO Patrick Spence highlights the organic growth of Sonos in commercial spaces and the potential for further expansion as businesses invest in sound solutions to engage customers.
Sonos Pro offers businesses a powerful SaaS solution alongside its industry-leading hardware, enabling them to streamline their sound systems. The service includes remote management capabilities, a web-based dashboard for managing activity across locations, preset playlist schedules, and access to on-demand premium support. Additionally, businesses can set administrator permissions, delegate access to trusted employees, and monitor their sound systems from anywhere. Sonos Pro is available at a competitive price of $35 per month per location.
Businesses can access exclusive Sonos Backgrounds, a commercially-licensed music service featuring independent artists, or third-party streaming services such as Mood Mix, Soundtrack Your Brand, or Rockbot. This enables businesses to create a consistent brand experience and engage customers at every location. The service offers astonishingly clear, balanced, and detailed Sonos sound with thoughtful hardware design and intuitive control.
With the Sonos Pro offering, businesses can customize and scale their audio systems, outfitting locations with a few compact speakers or a mix of smart speakers and components across multiple locations. As all Sonos products work together, businesses can expand with more speakers and easily adjust subscription plans as they grow.
For more information about Sonos Pro, visit sonos.com.
